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SFX: A New Brand of Premium Consumer Fireworks

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Today we announced the launch of SFX Fireworks on the Superior Fireworks blog, and wanted to share the news here as well. Give your thoughts in the comments at the end of the post!

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After a pretty intense design and development phase, we’re excited to launch SFX, our new line of premium consumer fireworks.

And now, you have the chance to buy our new brand’s first seven products: Immortals, Color Rush, American Creed, Majestic BrocadesMine Craft, SFX Artillery 3-Pack and our 1″ Mini Magnum artillery shell kit (available this spring) .

SFX Immortals, 500-gram Repeaters, SFX Fireworks
SFX Immortals

Why we created SFX Fireworks

SFX is Superior Fireworks’ premium consumer fireworks brand. We designed the new brand with a few things in mind:

  • We wanted to offer our customers a new line of quality products they’ve never seen before.
  • We wanted to hand-select fireworks that represent our desire for excellence and good design.
  • We wanted to offer a line of consumer fireworks that combined performance and style at an affordable price.
SFX Color Rush, 500-gram Repeaters, SFX Fireworks
SFX Color Rush

SFX’s new products currently span three different categories: 500-gram repeaters (Immortals, American Creed, Color Rush), reloadable shells (Mine Craft, SFX Artillery 3-Pack, 1″ Mini Magnum) and finale racks (Majestic Brocades).

What makes SFX different from other brands

The difference is in the details. Whether it’s unique effects, like Mine Craft, better product design, like the SFX Artillery 3-Pack, or innovative labeling that can provide a customer with all the information they need to make an informed purchase, with SFX products, no detail is left untouched.

SFX American Creed, 500-gram Repeaters, SFX Fireworks
SFX American Creed

On most fireworks, a label is just a label. We saw this shortcoming as a chance to offer something that goes above and beyond the standard way of doing things. To accomplish this goal, we’ve introduced the following features to our fireworks:

  • Expert graphic design that makes our products stand out
  • An information panel on the packaging that tells you the fireworks’ volume level, effects, duration, height, angle of launch and colors
  • Actual photos of the product’s effects … what you see is what you get
  • A QR code on the package takes you directly to a video of the product’s performance
Info Panel, 500-gram repeaters, SFX Fireworks
The information panel from Zeus, one of the 500-gram repeaters in Immortals.

Why our launch matters to the fireworks enthusiast or retailer

The quality and craftsmanship of our SFX brand is going to impress your fellow pyros once you step away from the fuse and that first lift charge fires.

But even before you and your friends are standing wide-eyed beneath our signature effects, they’re going to notice that your SFX Fireworks are very different from what they’ve seen before. The care we put into our package design stands out from the crowd.

In other words, SFX Fireworks offer you the chance to bring something new to the table.

SFX Majestic Brocades, Finale Racks, SFX Fireworks
SFX Majestic Brocades

If you’re a retailer, you can finally stock your shelves with fireworks that have amazing shelf appeal, easy-to-understand explanations of effects, duration and more; as well as QR codes customers will love using to see product performance videos.

For the consumer and the retailer, SFX Fireworks introduces a new era in consumer fireworks excellence.

Click here to be the first among your friends and competitors to buy SFX, the new leader in premium consumer fireworks.

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